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| Scooter Braun |
According to reports, two of Scooter Braun's largest clients have left him. Scooter Braun is the music entrepreneur who gained notoriety for a protracted legal battle over Taylor Swift's master recordings.
Both Ariana Grande and Demi Lovato have broken off their relationships with the management, according to Billboard.
Colombian superstar J Balvin, who signed a contract with Braun in 2019 and quit in May, is currently under the management of Roc Nation.
However, it has been denied that Justin Bieber and Braun had broken up as well.
According to his website, Braun is one of the most successful music managers in the world, representing artists including David Guetta, Black Eyed Peas, Ava Max, Carly Rae Jepsen, and Quavo.
Before being signed to Def Jam Records, he began his career as a youngster in Atlanta by advertising parties and events.
ButHis major break came in 2008 when he saw Justin Bieber, then 12 years old, performing on YouTube and recognized his star potential.
He found the child through his school, got in touch with Justin Bieber's mother through the school board, and signed him to a record label he had founded with R&B singer Usher.
Braun has guided Bieber's career through many ups and downs, including a period in 2013–2014 when the singer dealt with a run of arrests for vandalism, reckless driving, and assault. Bieber rose to fame swiftly as one of pop's biggest sensations.
Braun told the Guardian in 2016: "I was not going to give up on him, I was not going to let him die."
By setting up a Comedy Central "roast" that highlighted the singer's humility and pairing it with a run of tracks like Sorry and Love Yourself that symbolized his transition from teen idol to adult star, he eventually assisted the singer in rehabilitating his image.
Since signing a contract with Braun in 2013, Ariana Grande has put out six albums, all but one of which have reached the top of the US Billboard charts.
Braun organized the One Love benefit concert to collect money for the families of the victims of the Manchester bombing, which resulted in the deaths of 22 of her fans.
Since 2020's Positions, Grande has not put out a new album, and she is presently working on the film version of the Broadway musical Wicked.
It's not obvious if she's severingall connections outside of management with Braun.
In 2019, Demi Lovato began collaborating with Braun, stating: "Dreams came true for me. I now have a NEW MANAGER, officially. And not just any manager, but Scooter Braun himself.
They parted amicably, a source who wishes to remain anonymous told Variety. In fact, Braun referred to Lovato as "one of the kindest souls out there" in a birthday message he shared on his Instagram story on Sunday.
The manager is most well-known for his conflict with Taylor Swift, which started in 2019 when he paid $300 million (£227 million) for her former record label Big Machine through his investment company Ithaca Holdings.
She viewed this as an act of hostility that "stripped me of my life's work" because it meant that he obtained custody of the master recordings for Swift's first six albums.
Her enmity toward Braun appears to have been fueled in part by his association with Kanye West, whom he managed for 2.5 years starting in 2015.
Swift's victory speech at the 2009 MTV Awards was repeatedly interrupted by the rapper, who also recorded a song where he claimed credit for her stardom. Later, the rapper placed a wax replica of Swift in a public placeinto one of his music videos, her unclothed body.
Swift thought that Braun had supported and encouraged this behavior, and she added insult to injury by appearing for an Instagram photo with Kanye West and Justin Bieber and captioning it, "What up Taylor?"
She responded by rejecting requests for the use of her music in movies and television shows, so severing Braun's investment company from a significant source of income. She reclaimed custody of the records and began re-recording all of her older material at that point, severely depreciating the originals.
Braun eventually sold the star's record collection to Shamrock Holdings, another financial company. He sold Ithaca Holdings to the South Korean entertainment juggernaut HYBE, which manages artists including BTS and NewJeans, a year later.
The current HYBE America's BraunQuavo, Lil Baby, Lil Yachty, and City Girls are just a few of the US hip-hop label Quality Control's artists. CEO and earlier this year assisted the corporation in purchasing the label.
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